Why Should you Decided to Move Your eCommerce Business to the Salesforce Commerce Cloud?
In 2017, Accenture reported, “retailers’ investments in cloud technologies topped $15 billion, which is three times of 2011”. The question emerges, why everyone is moving to cloud computing. Well, as an experienced Salesforce Development Company, we can answer this, WHY?
2020 has seen the immense success of digital technology and pushing it forward. However, we can’t deny the trans-formative role of cloud computing in the digital world. In this article, we’ll cover the Salesforce Commerce Cloud, one of the essential cloud models of Salesforce.
But before you float into the sea of Salesforce commerce cloud benefits, let’s know what it is?
Overview of Salesforce Commerce cloud-
This latter built a Salesforce cloud specially designed for business growth. The model is known for its scale, as a heart. It is beneficial for each customer, as it works as the same software version for each.
The stable infrastructure works seamlessly with just fewer bug fixes and operational disruption. The model is kept furnishing with new features throughout the year that retailers can always take advantage of and enhance businesses.
The cloud is packed with many business hiking features. Roll down to know them in detail.
Features of Salesforce Commerce Cloud-
- Multi-Site management-
- Responsive mobile design
- Catalog management
- Campaigns management
- Customer catalog entitlements
- Product management
- Comprehensive development platform
- Real-time reports and dashboards
- Customer and segment-specific pricing
- Customer segmentation
- Pre-built Integrations
- Targeted promotion management
- Native targeting and A/B testing
- In-store extensions
- Marketing and merchandising tools
Benefits of Salesforce Commerce Cloud-
It’s time to float into the plentiful & valuable commerce cloud benefits.
Predictive Intelligence- The close personalization of commerce cloud is vital for brands, who want to remain competitive. According to Accenture and the Retail Industry Leaders Association (RILA), 63% of consumers surveyed are concerned about personalized recommendations. And the majority of them are ready to share their data in place of benefits like automatic credits for coupons and loyalty points.
For a smarter predictive and customized experience, businesses can rely on commerce cloud to increase customer loyalty and raise conversions. Through the integrated buying experience, commerce cloud makes it easy for customers to buy from anywhere. As with this, they can buy either from the social media platform, mobile, web, or in your store.
Enhance marketing tools- With commerce cloud merchants can share and manage product information. In this information; images, sites, categories, and content take place. With this advanced cloud technology, you can even merge all these things in sites with various currencies and languages.
Right product, time, value, price, content, and variety, is something, you can rely on this cloud model. These variants combinedly boost your product value and maximize your conversion rate.
Rich mobile experience- The number of users shopping via mobile phones is continuously increasing. And Google launched its first-ever mobile-first indexing, which is a clear indication of the importance of mobile traffic. The mobile-first approach of commerce cloud provides immense benefits to businesses.
Internalization of storefronts- Salesforce commerce cloud can manage various storefronts locations, from a single back-end. With this, you can easily manage product data sets for different stores. And also can easily manage multiple complexities such as billing, pricing, product availability.
Another example of internationalization is, it’s the first commerce solution that completely supports Apple Pay online.
The last thought!
The scalable eCommerce platform Salesforce commerce cloud has lots of merchandising features. Multiple store management, internationalization, customer segmentation are some of the features.
However, the decision of choosing any of these Salesforce clouds depends on your business profile, priority, and requirements. If you’re unable to manage your infrastructure and need a robust platform, Salesforce Commerce Cloud is the best for you.
For more information on Salesforce and its clouds, visit https://www.tech9logy.com
