Digital Marketing Strategies Every Agency Should Implement Now
Are you aware of the latest digital marketing strategies for 2020? If not, then you should. The latest digital marketing tactics are essential for each business growth. However, even if you know about them, you should also be aware of how, where, and how much you should implement. For an appropriate goal-oriented digital marketing implementation, one must hire a digital marketing agency.
In this article, we will discuss digital marketing strategies that every digital marketing agency should implement.
Let’s start with the crucial one!
SEO- The importance of SEO can be understood by the fact that you would hear it many times in place of digital marketing. SEO tactics are emerging day-by-day with time-to-time updates on Google algorithms. These are also changing the ways to implement SEO tactics.
According to the latest report, Google prefers HTTPS over HTTP, as it creates a more secure website environment for visitors. There are many more other SEO recent updates you should implement in your site. To get the best results, look for experienced digital marketing services.
Search engine marketing- Search engine ads or search engine marketing is a quick and expensive process of marketing. In this process, you can get a high ranking on search engines (Google or Bing) and other Google displays with paid promotions
The current feature of Google ads is customization. Now you can choose whether you want graphic display ads, text-based search ads, YouTube video ads, or in-app mobile ads. You can decide all based on your targets and goals.
However, it is a job of professional digital marketing experts and can be economically harmful without proper SEM knowledge.
Local search marketing- There are immense numbers of stats present to show the importance of local search marketing. Such as 85% of customers use search engines to find a local business. In such cases, if the website is well optimized for local search marketing, it can hugely boost revenues and sales.
Especially after unfolding Google my business, you can appear in front search results without any SEO or SEM, just a local search, and you will appear in the front.
In these results, visitors first look for review and brand reputation, so make sure you have them in your bag.
Content marketing- It is an effective strategy for ensuring the growth of a startup or a full-fledged brand. Content is a big part of attracting audiences. If the content is valuable, relevant, and consistent to make it worth the time of consumers, it will work.
So focus on evergreen content, which is suitable for mobile users and solve users’ intent.
Remarketing- Some digital marketers define it as retargeting. However, some of them say that retargeting is a subset of remarketing. It is a process of retargeting your visitors. There are various ways in remarketing to make your visitors visit your website via emails, phones, offline, social media, etc.
Responsive web design- A responsive web design is the most effective. Just think, even if customers reach your site, and don’t find the website responsive enough and bounce back. It will only increase the bounce rate and drop the reputation in the eyes of customers and Google too.
Today, when almost 50% of visitors come from mobile devices, it is crucial to make websites mobile device friendly. To get target-full results, digital marketing experts can help you the best.
Email marketing-This comes under the category of the most inexpensive strategies to grow. As per a recent study, it offers the highest ROI (Return-On-Investment) about 40x. Now, it means that you will obtain a $40 return for each $1 investment.
The amazing thing about email marketing is the fact that running the email campaign is a cost-effective affair. Also, this is one of the rare marketing strategies which can be started before the launching of your real company or product.
Social media marketing- There is no denying the fact that social media has emerged out as a robust marketing tool in modern times. According to the report by Social Media Examiner, 90% of the marketers confirmed that the platform of social media is significant to their companies.
Social media marketing not only increases traffic and exposure, but it also plays a role in developing loyal customers. Moreover, this strategy also generates leads and improves search ranking.
It’s a great idea to post when your audience is reading. There are some social media tools present to schedule posts.
Marketing automation- Recent research states that almost 92% of startups lose money because they don’t use marketing automation. It manages marketing processes and allows businesses to target customers with automated messages across email, text, social, and web.
To get this type of marketing in your marketing bag look for a CRM platform and a Salesforce support service for best results.
Influencer marketing- It is one of the most popular digital marketing strategies, and will prove to be a boon for growth in 2020. Influencer marketing is an efficient technique. One of the reasons people choose this strategy is because it is easy-to-execute, and its word-of-mouth factor establishes trust for the brand.
Remember, influencer marketing is not always paying to high-profile celebrities. You can also promote with someone who has lots of social media followers.
Videos- Visuals always affect more. From many visual forms, videos are on the top. Recent facts about videos state that 87% of marketers prefer video content in place of written content.
The successful video marketers show the human side of brands and work on out-of-the-blue testimonials. What you have to keep in mind is to keep the video as short as possible.
At last, when all is said and done if you follow all upper given digital marketing strategies, you will be well-off for 2020. And also don’t hesitate to consult a digital marketing agency to get the best results.